5 Reasons why your business needs digital marketing

3 min
November 24, 2019

If you’re here with hopes to learn a secret technique that multiplies your current business by 800% overnight than move along to the other cheap, overnight-success blogs. However,
If you’re interested in an honest assessment on why you should use ‘Digital Marketing’ to elevate your business to the next level then please, sit back and enjoy the ride.

Welcome, fellow creators!

Just like many of you, I've experienced the slow but constant decline in the business, the frustration of giving it your all but it’s just not progressing the way you want it to. Watching your customers go to your competitors when you know you can provide a better product & service.

"I have amazing menus and a beautiful sign out front, my regulars love my product and services, but why can't I get new customers?"

That leads to my first reason for utilizing digital marketing;

1. Your audience is there.

People love using the internet to search for information. 46% of all internet searches have local intent. That means about 1 in 2 searches on the internet are looking for a service or product in your area. When you engage in digital marketing techniques you have control of what consumers see, you can even influence them to take specific actions like subscribing to your email list, or buying a product.

3 out of 4 people with smartphones immediately look up their questions and concerns on Google. - Google (2018)

2. Reviews matter

Congrats! Now that you've started getting attention from your online audience and channeling them into your website or social media page, they will look at your recent activities and work. They will spend the time analyzing your reviews with the upmost trust from your past consumers.

88% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts. And with a good   reviews comes loyal customers that recommend you to their friends, ideally you'll want a momentum of online reviews that builds you online foundation.

3. Brand Awareness

Research shows that people want brands they can trust, companies that know them, content that feels tailored and personalized for needs. A digital platform that boldly displays what your business stands for gives your consumers the impression of a well organized company. That allows them to make a quick and confident decision to come to you compared to other competitors without a solid brand foundation.

48% of people cited a website's design as the number one factor in deciding the credibility of a business.

4. Take on the titans

The fact that larger companies come into town and wipe out the local shops is an understatement. How could you even compete with a titan that allocates millions into their marketing campaigns alone? That's where digital marketing comes in. Through the use of services like Facebook Ads and Adwords, we as average business owners have the ability to grab a top ranking spot and compete with these titans. Now that we have control over our allocated resources and enough data to make smart decisions it's up to us to find the right service from the right people.

5. Best ROI

Email Marketing has the highest ROI of any marketing method. It can get a whopping 3800% return. This is not accomplished with email marketing alone, the use of social media and content marketing can help generate 3X the leads for about 62% less than traditional marketing.

Forbes has found that companies using social media outsell 78% of business who don't use social media.

IBM has found that a lead that comes in through social media is 7X more likely to become a paying customer. Being a small business owner, being cost-effective is your ultimate priority. The amount of ROI you get for each dollar you spend is a make-or-break for you, and that's a fact. It doesn't take a rocket scientist to see that digital marketing is a must if you want to compete. Your customers are online and that's where they would like to be reached, so why go against the online methods, remember...If you can't win against them, join them. This is only the tip of the iceberg for the art of digital marketing, we at cosmic collaborative are here to help businesses succeed in the online battlefield. Let's talk.


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