"Just Do It."
Ahhh.. the timeless and unforgettable slogan for Nike. When I ask you about nike what do you think of? Running, Athletes, Shoes.... now are you thinking of a picture, or a video?
More than likely you were thinking of little clips of motion brought back from your memory from personal experience, or a video you've seen from their many advertisements.
Why is that?
"About 90 percent of the information our brains pick up is visual, and we process visuals 60,000 times faster than we can process text."
Humans are built to relate to others, to empathize and connect with another through their story. Don't get me wrong, texts and images are still a great way to convey a story and connect with the viewers. But, there's an undeniable pull and captivity a video can induce with the audience.
"Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin
Just by simply including a video on a landing page can increase conversion by 80%; real estate listings that include a video receive 403% more inquiries than those without. Videos are also a great way to simplify your story for your consumers to quickly digest and understand what you can do for them.
Now I understand the exciting adventure of repetitive cold emailing to potential clients who seem to be a garden snail who is too busy to reply back.... but if you would like to move on from the snail to fellow humans, consider spicing up your emails with a clear and concise video.
"Video in an email leads to 200-300% increase in click-through rate."
Would you like to double your investment right now?
Great, me too!
83% of businesses say that video provides great return on investment. And no, you don't have to be rich to make videos. The amount you're going to invest depends on the level you would want your video; 10 being $1,000,000 budget, and 1 being $0 off your smartphone.
If done right your video doesn't have to be perfect, due to the constant movement and change in the video the minor mistakes can be overlooked unlike a picture.
Ultimately, the beauty of videos is that the quality is not dictated by the cost of the equipment (camera, lights, microphones, fancy director chair), but rather by the story you tell that creates a sense of relatability and trust with your consumers.
Videos capture your visitors attention and increases time spent on your site, therefore increasing trust and signals the search engine that your site deserves a better spot in the ranking.
Not only does Google love videos, we do too!
We have helped our clients gain more leads from their website with videos in our past projects displayed on our website, we are passionate in creative displays of your brands identity. If you would like more blogs related to this one please feel free to contact us! We would love to know what you're interested in.